Pereira & O’Dell has introduced for Skype three short stories for its “Stay Together” campaign that focus on family and friends keeping in touch over long distances. Their accounts are wildly different, heartfelt approaches to living apart from loved ones.
For each story, Singaporean photographer and visual artist John Clang captures these family portraits with a photograph where everyone is able to pose shoulder-to-shoulder…or hand-to-paw, or ballet slipper-to-sneaker, through a Skype projection on the wall. The result is a uniquely special family portrait that joins loved ones in the real and digital world.
A campaign blog hosts additional content as well as a contest where people can share and vote on real stories of how they use Skype to stay in communication with faraway family and friends. The grand prize is a trip to see loved ones, complete with their own portrait. A Bing interactive map also allows users to explore stories and view friends and family in faraway locations.