Football has its own code and language. The whole match can be read through the hand signs the players, referees, coaches and fans make. Tension, joy, anger. But also tactics, strategy, total control. Everything is there. And it all builds up to that ultimate sign: the pointback, when the striker, the whole stadium and the world around it turns to one man, the one who owns that moment.
The Pointback comes from the pitch. It’s a true football sign.
We want to take it further, turn it into the ultimate sign of respect, a currency that both athletes and fans exchange, giving credit and showing admiration when someone owns the game.
So we’ll take it from the pitch to social networks and allow midfielders to get the credit they deserve for making amazing passes and brilliant plays that set up magic goals.
To explain all the features of the product, we create a game focuses on the midfielders’ talents: passing, finding spaces, pacing the game, etc. Users have to deliver the perfect pass to OWN THE GAME and receive a pointback.
The game can be played online, and on smart phones and iPads as an app.
ADIDAS + EA
Finally, together with EA, we create a brand new celebration for the FIFA12 game.
It’s the exclusive “point back” celebration, to be used when you score and want to give the credit to the amazing playmaker who “gave birth” to the goal.