Lucha Libre is in the very heart of pop culture. It’s a mix of sport, performing arts and entertainment. Just like everything that’s truly genuine, it became a reference for graphic art, photography and movies around the world. It’s at the same time popular and cult, local and universal, democratic and still undiscovered. And legends are born in the ring. A Luchador is a creative definition of an individual. A self-made identity: a super hero with no super powers. Their masks, outfits, colours and stories are the symbols of a true hero of the people. And also bring an unlimited source of alternative, underground coolness that only a brand like adidas can understand and use as inspiration.