“What we’re about is not making boxes for people to get their jobs done. Apple is about more than that. We believe that people with passion can change the world for the better. We make tools for those people.”
- Steve Jobs
Apple's new MacBookPro wasn't just another product launch.
It was an opportunity to remind people the brand's core mission.
Film directed by Juan Cabral
2 x WOOD PENCIL . D&AD 2017 - Film Advertising
GRAPHITE PENCIL . D&AD 2017 - Film Advertising Crafts