I am a musician, speaker, and creative director with more than 16 years of experience in the advertising industry. Working for agencies in Barcelona, Amsterdam, London, San Francisco, and Los Angeles, I led global campaigns for brands such as Nike, Adidas, Lego, Coca-Cola, Activision, and Apple.
Over the last four years, I’ve been a global creative director for Apple at TBWA/Media arts lab, leading all the products in the music ecosystem. From Apple Music to HomePod, and AirPods. Under my leadership, Apple was named Cannes Lions' 2019 creative marketer of the year.
I’ve been featured in media outlets like Forbes, Pitchfork, Hype and the Drum.
These are some of the prizes I had the honor to win:
2022:___________________________________
- 3 Silver OneShow (Start Up - 45 Years of Apple Sounds)
- 2 Silver Lion (Start Up - 45 Years of Apple Sounds)
- Brand Film Awards US 2022: Brand Film of the Year (Start Up - 45 Years of Apple Sounds)
2020:___________________________________
- 4 Gold OneShow (Apple AirPods Campaign)
- 3 Silver OneShow (Apple AirPods Campaign)
- 1 Black Cube Best in show ADC Awards (Apple AirPods Campaign)
- 2 Best of Discipline ADC Awards (Apple AirPods Campaign)
- 4 Gold ADC Awards (Apple AirPods Campaign)
- 3 Silver ADC Awards (Apple AirPods Campaign)
- 2 Yellow Pencil D&AD (Apple AirPods Campaign)
- 3 Graphite Pencil D&AD (Apple AirPods Campaign)
2019:___________________________________
- 6 Gold OneShow (Apple HomePod Campaign)
- 1 Bronze OneShow (Apple HomePod Campaign)
- 1 Silver Clio (Apple Privacy Billboard)
2018:___________________________________
- 1 Grand Clio (Apple HomePod Campaign)
- 2 Gold Clio (Apple HomePod Campaign)
- 3 Silver Clio (Apple HomePod Campaign)
- 1 Grand Prix Lion for Entertainment for Music (Apple HomePod Campaign)
- 2 Gold Lion (Apple HomePod Campaign)
- 2 Silver Lion (Apple HomePod Campaign)
- 1 Bronze Lion (Apple HomePod Campaign)
- 4 Yellow Pencil D&AD (Apple HomePod Campaign)
- 1 Graphite Pencil D&AD (Apple HomePod Campaign)
- 1 Wood Pencil D&AD (Apple HomePod Campaign)
2017:___________________________________
- 2 Wood Pencil D&AD (Apple Macbook Campaign)
- 1 Graphite Pencil D&AD (Apple Macbook Campaign)
2014:___________________________________
- 2 Silver Lion
- 3 Bronze Lion
- 1 Golden One Show
- 2 Bronze One Show