Apple was arriving late to the party in the smart speaker category, currently owned by other brands. We needed to embed HomePod in the heart of music culture and position it as a high-fidelity, high-performance smart speaker to demonstrate the power of Apple’s ecosystem of hardware (HomePod) and software (Siri and Apple Music).
Directed by Spike Jonze
Starring FKA Twigs
Music by Anderson Paak
4 x YELLOW PENCIL . D&AD 2018
1 x GRAPHITE PENCIL . D&AD 2018
1 x WOOD PENCIL . D&AD 2018
Whatever you're into, there's a Note for that.
Ever since iTunes and iPod, music has always been essential to improving Apple’s hardware + software ecosystem. The new Apple Watch Series 3 was built around that same principle. This global launch film conveys the freedom to move around in your everyday life when you can stream 40 million songs from your wrist.
Film directed by Sam Brown
Color Artist Thomas Blanchard
“What we’re about is not making boxes for people to get their jobs done. Apple is about more than that. We believe that people with passion can change the world for the better. We make tools for those people.”
- Steve Jobs
Apple's new MacBookPro wasn't just another product launch.
It was an opportunity to remind people the brand's core mission.
Film directed by Juan Cabral
2 x WOOD PENCIL . D&AD 2017 - Film Advertising
GRAPHITE PENCIL . D&AD 2017 - Film Advertising Crafts
Samsung Galaxy is all about putting tomorrow’s technology in people’s hands today. In this campaign, Samsung Galaxy introduces its all-new Galaxy S6 and S6 edge, and tells the whole world what it stands for: the excitement we feel when the future becomes real, when tomorrow becomes today, when Next becomes Now.
After a 5-Year hiatus, Guitar Hero is back with an all new LIVE component. 72andSunny shot the trailer during game development to capture the authenticity of the live, on-stage experience.
Pereira & O’Dell has introduced for Skype three short stories for its “Stay Together” campaign that focus on family and friends keeping in touch over long distances. Their accounts are wildly different, heartfelt approaches to living apart from loved ones.
For each story, Singaporean photographer and visual artist John Clang captures these family portraits with a photograph where everyone is able to pose shoulder-to-shoulder…or hand-to-paw, or ballet slipper-to-sneaker, through a Skype projection on the wall. The result is a uniquely special family portrait that joins loved ones in the real and digital world.
A campaign blog hosts additional content as well as a contest where people can share and vote on real stories of how they use Skype to stay in communication with faraway family and friends. The grand prize is a trip to see loved ones, complete with their own portrait. A Bing interactive map also allows users to explore stories and view friends and family in faraway locations.
Football has its own code and language. The whole match can be read through the hand signs the players, referees, coaches and fans make. Tension, joy, anger. But also tactics, strategy, total control. Everything is there. And it all builds up to that ultimate sign: the pointback, when the striker, the whole stadium and the world around it turns to one man, the one who owns that moment.
The Pointback comes from the pitch. It’s a true football sign.
We want to take it further, turn it into the ultimate sign of respect, a currency that both athletes and fans exchange, giving credit and showing admiration when someone owns the game.
So we’ll take it from the pitch to social networks and allow midfielders to get the credit they deserve for making amazing passes and brilliant plays that set up magic goals.
To explain all the features of the product, we create a game focuses on the midfielders’ talents: passing, finding spaces, pacing the game, etc. Users have to deliver the perfect pass to OWN THE GAME and receive a pointback.
The game can be played online, and on smart phones and iPads as an app.
ADIDAS + EA
Finally, together with EA, we create a brand new celebration for the FIFA12 game.
It’s the exclusive “point back” celebration, to be used when you score and want to give the credit to the amazing playmaker who “gave birth” to the goal.
We created different prints distorting the normal shape of the Adidas Predator treating it as a piece of art.
This is the story of unstoppable passion for football. It’s not just another celebration of the beautiful game. It’s a tribute to the kind of love which makes players do the impossible inside the pitch, and pushes fans to overcome any obstacle in the pursuit of watching, embracing, and celebrating their heroes.
This passion knows no borders. And with this piece we’ll honour players’ and fans’ dedication to soccer in America, revealing this unique relationship with the game and with MLS.
Lucha Libre is in the very heart of pop culture. It’s a mix of sport, performing arts and entertainment. Just like everything that’s truly genuine, it became a reference for graphic art, photography and movies around the world. It’s at the same time popular and cult, local and universal, democratic and still undiscovered. And legends are born in the ring. A Luchador is a creative definition of an individual. A self-made identity: a super hero with no super powers. Their masks, outfits, colours and stories are the symbols of a true hero of the people. And also bring an unlimited source of alternative, underground coolness that only a brand like adidas can understand and use as inspiration.
THE LEGENDS OF NINJAGO
Lego had a very basic concept for their next mini figures theme. Owr job was to expand that core into an intellectual property and outline it's launch.
We came up with the name and the story, built the characters, designed product and added innovation, outlined a transmedia strategy, ideated a global launch campaign, and created new ways to enhance the playing experience.
(on- & offline interaction, ARGs, modifiable narratives, etc).
We developed any single detail around the characters. Each character had an specific strength, personality, skills and even a preference set of wepons.
In the Ninjago world every Ninja trains his own dragon to go to the battle field and help to build his power, while the bad Ninjas have their mechanical animals instead.
We had the personality and the skills of all the characters of the story, but we didn’t stop here. Where do they live? What are they fighting for?
The temples, the scenarios, the weapons, the different land and islands....
We created every single aspect of The legends of Ninjago world.
Build is the core of the Lego toys, but they came to us to help them to develope new ways of playing to enhance the experience. We created a mixed card game and batle field where kids would exchange weapons and habilities to empower their heros. Every character would have his card representation which would be used as a door to the online world. Using a computer and a camera, kids would be able to train, share and play. Opening a new world of posibilities where the construction toy and the fictional online story would converge.
i.e.: Kids would train their dragon and make them grow up in the online world; and witch just one click order the new pieces to upgrade the actual toy.
Nike came to W+K with a request to create a campaign that highlighted and celebrated the mental strength of young, world-class female Nike athletes.
They created a book to share the athletes unique and personal journeys to confidence, giving proof to the Nike Women tagline, ‘Here I am’.
They created online Nike community offered participants interaction with Nike athletes and training schedules. The concept consisted of 5 videos which featured stories about great heroic sports women who stand out in their sport achievements. My role was how to spread all this content around the online word through the .com page, banners, interactive content, etc...